GoFish Technologies, the leader in multimedia search, today unveiled the first search engine of its kind to simultaneously deliver integrated web and multimedia search results. Found at www.searchwebmedia.com, this groundbreaking search engine addresses a gaping hole in today's search technologies -- moving beyond a text search only experience to one that includes the expansive world of online multimedia content -- music, video, podcasts, ringtones, audiobooks, and user-generated content.

About 36 million Americans, or 27% of Internet users, said they download music or video files regularly, according to Pew Internet & American Life Project, but the essential "search" function for these kinds of multimedia objects still does not exist online. Search across this landscape continues to be a problem yet unsolved by the major web search engines. Enter GoFish Technologies.

"This is the logical next-step in online search," said Michael Downing, co-founder and CEO of GoFish Technologies. "The volume of available multimedia across the Internet has grown rapidly to represent one of the last remaining un-mapped categories of content that consumers are increasingly spending time searching for, yet, until now, no one has offered a platform to easily access it. With SearchWebMedia.com we are delivering an easy and straightforward way in which consumers can experience total visibility into the world of web content and multimedia in one place."

"Intelligently integrating multiple content streams -- digital songs, music videos, ringtones, podcasts, and text content -- into coherent and easy-to-navigate search results will be a permanent differentiator for digital media content providers," said Mike McGuire, research director with Gartner's Industries Media team. "Portals and content companies would be wise to invest in the next stage of search as it will continue to be encouraged and supported by the growth of the digital media ecosystem."

SearchWebMedia.com -- A Valuable Technology that Simplifies a Fragmented Landscape

SearchWebMedia.com brings together the world of HTML/text search with multimedia search. Take for example a consumer searching for "Britney Spears." At a traditional search engine those results will return approximately 14,000,000 results. Those results, however, represent any HTML page that includes the text "Britney Spears." With the power of SearchWebMedia.com, consumers can not only see the HTML/text results, but also see the universe of multimedia files that exist on the Web for the term "Britney Spears." Currently these multimedia search results for "Britney Spears" include 18 albums, 170 song tracks, 5 music videos, 21 ringtones, and 287 mentions on a user-generated playlists.

Based on the GoFish platform of digital media search and discovery, SearchWebMedia.com offers:

--  Over 70 million searchable media files
--  Ability to purchase and download music, audiobooks, ringtones, and
    other commercially available content with just two-clicks
--  The emerging world of user-generated multimedia content including
    podcasts, playlists and user-generated video
    

Since going live with their multimedia search platform in November 2004, GoFish has announced a string of technology innovations to lead the industry in multimedia search. In June 2005 the company announced GoFish Search-By-Lyrics(TM) which was the world's first search engine tool for discovering and purchasing music by simply typing in the lyrics. In May 2005 GoFish announced the Global Playlist Publisher(TM), the world's first freely available web-based tool for publishing music playlists from popular music media player applications such as Apple iTunes®, Windows Media Player®, MusicMatch®, Napster®, and Winamp®. These and other products are built on the GoFish platform of digital media search and discovery and are available now at www.gofish.com.

About GoFish Technologies, Inc.

San Francisco-based GoFish Technologies, Inc. (www.gofish.com) is the industry leader in online multimedia search. GoFish is comprehensive multimedia search spanning the categories of audio, video, mobile content, and games. By developing proprietary search algorithms, hosting regular updates, and offering partners access via an open API, GoFish has built the industry leading solution for search and discovery across the rapidly expanding landscape of online multimedia content.

Contact: David T. Oro The Oro Group for GoFish Technologies, Inc. 415.885.9898 Email Contact